Art der Publikation: Beitrag in Zeitschrift

Acceptance of in-store apps: factors that influence the intention to adopt location-based retail apps – insights from Germany

Autor(en):

Schrage, Rabea; Meißner, Lasse; Schütte, Reinhard; Kenning, Peter

Titel der Zeitschrift:

International Journal of Retail & Distribution Management

Veröffentlichung:

2022

Digital Object Identifier (DOI):

doi:10.1108/IJRDM-06-2020-0202

Zitation:

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