Publications
Type of Publication: Article in Journal
Consumer Trial, Continuous Use, and Economic Benefits of a Retail Service Innovation
- Author(s):
- Evanschitzky, H.; Iyer, G. R.; Pillai, K. G.; Kenning, P.; Schütte, R.
- Title of Journal:
- Journal of Product Innovation Management
- Volume (Publication Date):
- 32 (2015)
- Number of Issue:
- 3
- pages:
- 459-475
- Digital Object Identifier (DOI):
- doi:10.1111/jpim.12241
- Link to complete version:
- https://onlinelibrary.wiley.com/doi/epdf/10.1111/jpim.12241
- Citation:
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